Brides everywhere are on a mission to get married on 7/7/07. They'll seemingly do anything to make it happen (a lot like parents who were doing doll deals on street corners in the 80s). Why? Because, if you're a bride, it's your lucky day! ...Or could be:

More than 31,000 couples have already signed up with theknot.com, a wedding-planning Web site, saying they plan to marry that day, a figure that is roughly triple the number for any other Saturday that month — and nearly 20,000 more than the number of couples who got married on the corresponding weekend a year earlier. And it isn’t only prospective spouses who think that the 7-7-7 combination could be lucky for them. The travel site Vegas.com said its hotel reservations for the weekend starting on Friday, July 6, are about six times greater than those for the previous weekend.

Brides often try to be sneaky and ask vendors to plan an "event" without specifying that the "event" is actually a wedding... knowing that, as soon as the "W" word slips, the price will double. And something similar is supposedly happening here: Couples are withholding their wedding date until they get an estimate because vendors are increasing their standard wedding fees for nuptials on July 7th.

And since so many places are booked for that coveted date, couples who snagged it are actually offering to SELL their wedding date:

If it weren’t for the deposit she has already paid to the wedding hall, Ms. Marius said she would consider changing the date. “It’s gotten to a point where we said if someone wants to buy the date, we’ll sell it,” she said. “We could get married the month before or the month after.” Others aren’t so flexible. Jennifer McVay, social and travel sales manager at the Sagamore resort in Lake George, N.Y., which is holding four weddings that day, said that at least three brides demanded to be put on a waiting list in case any of the weddings were called off. One has even checked back to see if any of the other couples had decided to break up.

Touching.